These are tough times for travel in India and tough times need tough and precise measures. That is what we are seeing across the board in online travel with companies focussing on niche’s rather than mass market and whole hog as I may put it. Thomascook.in the travel portal for Thomas Cook (India) Ltd, which was launched in May this year will now focus on domestic holidays and the B2B segment according to this report. This strategy in change of focus would be implemented from next year onwards.
Talking about the future plans, Amitabh Pandey, President & Head – eBusiness, Thomas Cook (India) Ltd said, “We are planning to add most of the domestic destinations online with various segmentation and categories. For instance Kerala packages may also be sold as ayurveda package, ecotours, back water tours, rejuvenation tours, etc. We are process of segmenting the tours under each category to enhance the search experience.”
On the B2B focus he also stated, “We are looking at adding more aspects to our portal. We are aiming to focus in a big way on the B2B segment for travel agents and corporates. Currently we have about 200 registered agents online, but we aim to expand our penetration in Tier-II and Tier-III cities.”
We had done a WATShow with Amitabh sometime back and asked him his thoughts on the travel space. The same can be viewed here.
