Rediff Goes Regional With 22 Languages Launch In Jan

Rediff.com which was always sold on regional language and had also acquired technology startups in the space is soon to launch regional language versions of its flagship site rediff.com in 22 languages. So come January 2009 and rediff users would be able to use and converse on rediff.com in 22 different languages.

“After extensive study we found that regional languages are coming up on the internet in a big way. We will also be offering our customers the facility to communicate in 22 different regional languages soon,” said Rediff founder and CEO Ajit Balakrishnan as per this story.

He also predicted that in 3-7 years  voice to text conversion technology will be there all over and a 90 per cent accuracy can be expected using algorithm based voice to text technology already and soon other dialects would come into the fold as well.

More and more of rediff’s users are from small town’s and B and C class cities and this shift and bent towards the local languages is to cater to the next 50 million internet users. Rediff very well knows that the differentiator for the next 50-100 million users could be language and not technology.

2 Responses to “Rediff Goes Regional With 22 Languages Launch In Jan”

  1. December 18, 2008 at 10:09 pm #

    This is the way to go. Remember private tv channels started with English, however when hindi channels hit the ground, they soon took the wind out of the English ones.

    Aryan
    Bihar Jobs

  2. December 19, 2008 at 9:43 am #

    @Aryan Niyukti: Agree with you aryan the long tail in india would consist of diverse language preferences.

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