Guruji is fast transforming from the one time local search player to a full fledged Indian portal avatar. If there was any doubt in anyone’s mind on this imminent shift then the launch of their finance vertical called guruji finance should clear it once and for all.
Guruji finance is an out and out rediff money clone minus the portfolio management tools. In its current avatar you may call it a stock exchange quote search engine but the guruji blog terms it correctly as the finance portal.
Guruji itself has transformed from being just a pureplay local search engine to adding image, music and movie listings search. The traction at guruji.com also seems to have risen leaps and bounds and guruji is fast closing in on the top 100 sites in India. Guruji also seems to be looking to monetizing this traffic via ads and is soliciting ppc and cpm advertisers for its site.
I can foresee guruji making strides in two more directions one is the addition of more verticals beyond finance i.e. Im sure blog/video search may be one of them. The other direction is to launch a robust online advertising system for their site which will be required to monetize their inventory in the most effective manner.
thats a classic example of FLEXIBILITY and NOT FALLING IN LOVE WITH ONE’S IDEA but let the idea evolve because its Vision which is important and not the idea!
Way to Go, Guriji Team!
There is market for theme based search engines in India not new content based search engine.For content based search engine Google is market leader. Guruji has to diversify it’s offerings and that’s what Guruji is doing.
Thanks,
Rajeev
http://www.brandsindiaonline.com