Bookmyshow.com Web18′s entertainment ticketing service provider has partnered with Bharti Airtel to offer all Airtel subscribers across India direct access to bookmyshow.com on their mobile phones. This will be done via three modes i.e. via a mobile applications, airtel’s wapsite and tele-booking as well.
This means that airtel customers can book tickets on the Airtel WAP site live.airtelworld.com on all GPRS enabled handsets and alternatively also call 5432191 that would be directed to the Bookmyshow call center for tele-booking and home delivery, for any cinema/Play theatre/concert venue covering any show time.
This gives bookmyshow the reach to 80 Million + airtel subscribers at one go and that is huge reach. Bookmyshow has been doing very well since its inception and has fast become one of India’s largest entertainment ticketing site.
What we recommend to Bookmyshow?
Bookmyshow should have a look at eventbrite‘s model. Eventbrite is an event registration service which is international and pretty successful. Bookmyshow can take events to the longtail in India by allowing users to create and market their own events. This would inturn build user engagement with the site far more than what it is currently where in the site only functions as a ticketing portal. What do you guys think? Should bookmyshow look at the eventbrite model?
Bookmyshow is more like Ticketmaster than an Eventbrite – both have their own models – the current model should yield higher revenues for them however. Exciting as the long tail is, it might not give the best return – even so, worth exploring I guess.