Tie Ups Update: Komli – PointRoll / Ibibo – YashRaj / 7 Seas – Greystripe
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With the slowdown coming in thick and fast tie ups seems to be the mantra to keep adding value to one’s offering without adding costs. There are three tie ups update in this post.. So check out who all are tying the business knot!
Komli ties up with PointRoll for Rich media ads
Komli Media seems to be on a tie up spree! Its not even been a month from their announcement of a tie up with Vizu that they have gone ahead and tied up with another company this time a provider of rich media advertising known as Pointroll. Komli and Pointroll have got into a two-year strategic alliance for the Indian market. As per the agreement, Komli Media will exclusively deliver PointRoll’s rich media technologies in India, making rich media ads accessible to Indian advertisers and publishers.
Ibibo Ties up with Yashraj For Rab Ne Bana Di Jodi
We had blogged about Ibibo’s entertainment driven contest strategy and furthering the same agenda Ibibo has now gone ahead and tied up with Yash Raj Films to launch a Rab Ne Bana Di Jodi application. The movie has released on 12 December in which SRK leads.
A video has been uploaded on Ibibo.com which has shahrukh khan inviting users to share their talent- be it acting, dancing, singing, mimicry, etc.. More on this here.
7Seas ties up with Greystripe
7Seas Technologies a games development company based out of hyderabad has entered into a partnership with US-based advertisement-supported mobile games and application distributor Greystripe. The partnership means distribution of free ad-supported mobile games developed by 7Seas to players worldwide by Greystripe.
7Seas has been in the news for its 3D mobile games and many of its games like Neetu-The Alien Killer, Kraze, Durby, Treasure Trove, Great Elude, 3D SuDoKu and Planets of SuDoKu will be delivered through Greystripe’s 100-odd catalog platform partners under this deal. Greystripe had got exposure to the Indian market via zapak which made available Greystripe’s 900+ ad-supported mobile games and applications on zapak.mobi and zapak.com. More on this tie up here.
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