Comments on: The Concept of Social Proof and the Impact on Online Marketing http://www.watblog.com/2008/12/12/the-concept-of-social-proof-and-the-impact-on-online-marketing/ The Refreshing Blog on Web, Advertising and Technology in India! Wed, 08 Feb 2012 06:34:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Satish http://www.watblog.com/2008/12/12/the-concept-of-social-proof-and-the-impact-on-online-marketing/comment-page-1/#comment-13699 Satish Thu, 18 Dec 2008 10:15:18 +0000 http://www.watblog.com/?p=6013#comment-13699 Thats the market niche folks like contentxn.com are focussing on i guess. Thats the market niche folks like contentxn.com are focussing on i guess.

]]> By: Maneesh http://www.watblog.com/2008/12/12/the-concept-of-social-proof-and-the-impact-on-online-marketing/comment-page-1/#comment-13555 Maneesh Sat, 13 Dec 2008 03:30:39 +0000 http://www.watblog.com/?p=6013#comment-13555 Yep actually that is the way it functions..something Is hould have touched upon.. The whole idea though is to build your personal or your brand's social proof.. in the new media this scenario is in fact your peers using and recommending it... like the other day when the Cleartrip blog mentioned Rajiv in their blog ..it is social proof for WATblog sort of.. What Marketers need to concentrate on is who is the influential party on their target audience and then use them... So in case of web services for decision makers it would customer's testimonials In case of movie/book reviews it would be peers/ movie buffs on social networks with an existing social proof themselves (Amazon/Flixster etc.) so on... Yep actually that is the way it functions..something Is hould have touched upon..

The whole idea though is to build your personal or your brand’s social proof.. in the new media this scenario is in fact your peers using and recommending it… like the other day when the Cleartrip blog mentioned Rajiv in their blog ..it is social proof for WATblog sort of..

What Marketers need to concentrate on is who is the influential party on their target audience and then use them…

So in case of web services for decision makers it would customer’s testimonials

In case of movie/book reviews it would be peers/ movie buffs on social networks with an existing social proof themselves (Amazon/Flixster etc.)

so on…

]]> By: manuscrypts http://www.watblog.com/2008/12/12/the-concept-of-social-proof-and-the-impact-on-online-marketing/comment-page-1/#comment-13544 manuscrypts Fri, 12 Dec 2008 09:56:09 +0000 http://www.watblog.com/?p=6013#comment-13544 in fact social proof can also push people into a decision making scenario... perhaps on social media, (not digital in general) social proof would happen better through peers, than celebrities? as simple as say, the 'xyz uses minekey' banners on Fb. in fact social proof can also push people into a decision making scenario… perhaps on social media, (not digital in general) social proof would happen better through peers, than celebrities? as simple as say, the ‘xyz uses minekey’ banners on Fb.

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