Zapak.com Reliance ADAG’s online gaming portal has tied up with Pringoo.com an ecommerce website for custom designed merchandise to launch shopping.zapak.com a gaming merchandise shopping site. This site will offer products such as T-shirts, mugs and soft toys that would complement the games that are there on zapak right now.
This is big deal for Pringoo which is still not a funded player. Zapak has a very strong Indian base of users and It has recently been selling a lot of movie merchandise itself so this tie up is a way to rope in a specialists and use one’s platform to sell merchandise and have revenue share on the same. Even for Zapak the merchandising business is showing great results and it expects 25% of its revenue from this business.
Myntra one of the well funded players has had many such tie ups to increase visibility and sales at the same time. There are some other smaller players like inkfruit that seems to be counting on the power of the long tail by offering bloggers to embed a widget on their blog and sharing revenue with them.
All in all pringoo has a lot of work to do as there also been a consolidation in this space with Picsquare being acquired by Infibeam and their intention to move into the merchandise space. More such tie ups should be the need of the hour for pringoo. As far as zapak is concerned anything that adds an additional revenue stream with little or no investment is most welcome I guess.