Zapak Ties Up With Pringoo – Launches Gaming Merchandise Shopping Site Reliance ADAG’s online gaming portal  has tied up with an ecommerce website for custom designed merchandise to launch a gaming merchandise shopping site. This site will offer products such as T-shirts, mugs and soft toys that would complement the games that are there on zapak right now.


This is big deal for Pringoo which is still not a funded player. Zapak has a very strong Indian base of users and It has recently been selling a lot of movie merchandise itself so this tie up is a way to rope in a specialists and use one’s platform to sell merchandise and have revenue share on the same. Even for Zapak the merchandising business is showing great results and it expects 25% of its revenue from this business.

Myntra one of the well funded players has had many such tie ups to increase visibility and sales at the same time. There are some other smaller players like inkfruit that seems to be counting on the power of the long tail by offering bloggers to embed a widget on their blog and sharing revenue with them.

All in all pringoo has a lot of work to do as there also been a consolidation in this space with Picsquare being acquired by Infibeam and their intention to move into the merchandise space. More such tie ups should be the need of the hour for pringoo. As far as zapak is concerned anything that adds an additional revenue stream with little or no investment is most welcome I guess.

4 Responses to “Zapak Ties Up With Pringoo – Launches Gaming Merchandise Shopping Site”

  1. December 9, 2008 at 11:47 am #


    Thanks for covering it.

    I am not sure where did you pick this statement from :

    “Pringoo expects 25% of its total revenue to come from this deal.”

    I hope will help you to make corrections in your post.


  2. December 9, 2008 at 11:56 am #

    @Jai: Hey Jai.. Thanks a lot for pointing out the error.. We stand corrected.

  3. December 9, 2008 at 1:57 pm #

    Hi Rajiv,

    Inkfruit does believe in the power of the people, and this way individual bloggers can create Inkfruit stores on their blogs/sites.
    Contrary to customization portals we offer an awesome quality of t-shirt designs designed by designers from all around the world, which we believe ensures sales for the blogger.

    Also Thanks for the mention :)


  4. December 14, 2008 at 8:45 pm #

    Now that the website business is failing Zapak is now trying to launch different things so that they do not drown. They even closed some of their offices as a result of heavy losses and now trying to show profit and fool management.
    I am really amazed how the talented product, engineering people have managed to fool the management all the years now and become flop show.
    You always write about zapak, how much they pay you ?

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