WWE (World Wrestling Entertainment) has launched a social network for fans called WWE Universe. One can access this at fans.wwe.com. The social network has all the features including profiles, blogs, videos, picture gallery and groups for users.
WWE GM digital media Brian Kalinowski says, “WWE Universe is the first social networking site specifically designed and developed for the WWE online community. We are very excited to provide an online destination that WWE fans can call home”
WWE has also created a facebook group for WWE Universe and its using the same very well to drive conversation across communities. It has also uploaded promo videos on youtube. WWE which was formerly WWF has garnered an increasing interest from Indian audiences since 1990′s. I myself remember watching WWF as a kid and buying merchandise as well.
As per alexa Indian traffic contributes over 10% to the WWE website and is the second most popular traffic destination after the US for WWE.com. Hence by this statistic India and Indian users become the second largest audience and market for WWE. On the whole Indian audiences offer a huge opportunity for WWE and they have been constantly engaging on the ground as well with wrestlers coming down to India for engaging in various promotional activities.
On the digital front there hasn’t been much India focussed activity but rather global initiatives like WWE Universe. Maybe over time given the large contribution of Indian traffic WWE may look for an exclusive destination for Indian users.
Can you tell me what platform/software was used to build the WWE Universe site? Thanks!