Live Search Launches WinWithSearch.com – A Marketing Gimmick To Increase Searches?
Microsoft’s search engine Live Search India has launched a new contest a new contest “Win with Search”. In this contest you’re on the Live Search contest page i.e. winwithsearch.com for every search you do, a pair or Dice will roll and if you get a double ‘6’ within a 10 minute interval, you win! There is also a random winner in this 10 minute internal when you experience our Video search results.
“Win With Search” is clearly aimed at increasing searches at Live Search. Inspite of having a decent product live search has not been able to garner more search market share. especially in India as as per alexa it ranks 9th way behind google and google’s services blogger, youtube and orkut.
But I am not sure such gimmicky marketing tactics are a way to increase search traction in the longterm. I feel google has built a brand name in generic search that is very tough to break and unless Microsoft buys Yahoo’s search business as it was in the news lately It would be very difficult for Microsoft to scale live search and give google any competition in the search space.
Yes Microsoft seems to be making significant strides and even adding new features like maps on the product end but it seems that their marketing functions needs better idea’s than this one to engage users and also to actually create awareness about their search engine.
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Hi
I think in Content Based Search engines Google is best. I don’t know whether Live search can beat Google using these tools. There is a market for theme based search websites.
Thanks,
Rajeev
http://www.brandsindiaonline.com