Comments on: Ibibo Launches iVideostar Contest – Ibibo Following the Entertainment Contest Strategy http://www.watblog.com/2008/12/04/ibibo-launches-ivideostar-contest-5924/ The Refreshing Blog on Web, Advertising and Technology in India! Wed, 08 Feb 2012 06:34:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Amit Lall http://www.watblog.com/2008/12/04/ibibo-launches-ivideostar-contest-5924/comment-page-1/#comment-13293 Amit Lall Thu, 04 Dec 2008 14:54:29 +0000 http://www.watblog.com/?p=5924#comment-13293 Smart people have smarter ways of executing plans!! Smart people have smarter ways of executing plans!!

]]> By: Adil http://www.watblog.com/2008/12/04/ibibo-launches-ivideostar-contest-5924/comment-page-1/#comment-13282 Adil Thu, 04 Dec 2008 10:16:42 +0000 http://www.watblog.com/?p=5924#comment-13282 I think they are doing a half-a** job and don't really understand the concept of "building brand" and "global audience". With so much effort and investment being made, they can't launch a product on a domain which defines the product rather than tossing everything under one umbrella. Reminds of the time when Honda used to advertise on TV..."Go on aol.com and type the keyword Honda" By the time the user would get to to aol they were distracted by other things there that they would forget why they went to aol.com on the first place. Granted this isn't exactly the same situation as the company is building the brand on its grand domain but comeon. I think they are doing a half-a** job and don’t really understand the concept of “building brand” and “global audience”.

With so much effort and investment being made, they can’t launch a product on a domain which defines the product rather than tossing everything under one umbrella.

Reminds of the time when Honda used to advertise on TV…”Go on aol.com and type the keyword Honda” By the time the user would get to to aol they were distracted by other things there that they would forget why they went to aol.com on the first place. Granted this isn’t exactly the same situation as the company is building the brand on its grand domain but comeon.

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