FHM Men’s Magazine Goes Mobile – Ties Up With Mauj Mobile
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A popular international mens magazine FHM (For Him Magazine) which had launched its Indian version last year in association with Next Gen Publishing which owned the license to publish in India has now launched its content on mobile phones for Indian men. FHM is currently targetting men with GPRS enabled phones.
The magazine has tied up with Mauj Mobile which wil modify content for mobile consumption and also help distribute it through various mobile operators in India. Please note that FHM as of now does not plan to launch a mobile version instead it plans to distribute content like images, wallpapers and mobile calendars on the mobile portals of various telecom operators and also on Mauj Mobile site i.e. Wap.Mauj.com. Eventually a wap portal will also be created. They also plan to make available short form mobile videos.
Mauj has been in the news earlier for powering Radio city’s mobile presence and its seems with so many users on the mobile front more and more media companies be it TV, radio or print would want to be present on the smallest screen.
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