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Amway India Launches Ecommerce Portal
(1 votes, average: 5 out of 5)
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Amway India a direct selling FMCG company (also known as a multi level marketing company) has launched its own e-commerce portal at www.amway.in. It has partnered with Microsoft’s Enterprise Services division to implement the ecommerce portal. Amway aims to cross its objective of Rs. 2,500 crore in revenue by 2010 by leveraging the online medium to expand the company’s existing distribution network across 500,000 Amway Business Owners and also to tap the vast semi urban customers base with direct access to Amway’s product range.
Mr. Bill Pinckney, MD and CEO, Amway India threw some light on the size of business in India. He said “Having grown from Rs 91 crores to Rs 800 crores in under ten years, we are now poised for further growth and expansion, and need to reach out to a wider consumer-base. We believe, our enhanced presence on the internet has the capacity to fuel this growth.”
Amway had recently starting airing ads on TV to build a brand in India. Check the ad below
It seems with this online foray one could expect a slew of online ads as well from Amway. A sureshot pitch for a digital agency. Also given amway’s offline model an affiate marketing model works perfectly for its online ecommerce play. It remains to be seen how aggressive Amway is with its ecommerce foray and what kind of new media tools it uses to popularise the same.
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Saw a similar post on alootechie and man the way people responded ot the post….everyone seems to hate Amway there…am glad did not find any cribbers here…..can anyone tell me what has Amway done to attract so much bad publicity (kindly bear with me for my ignorance)
Hi
Just to want know whether Online Shopping portals are successful or not in India. Do we have some data regarding this? Reliance has also launched online shopping portal. Now AmWay.
Thanks,
Rajeev
http://www.brandsindiaonline.com
I have been using Amway products now for a while and what I have experienced is that they are really worth the money they charge. The products are really good and one of the top brands like Nutrilite and Artistry under their belts.
It will go a long way and is the future of this world.
Healthy living