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Amway India Launches Ecommerce Portal
(4 votes, average: 3.50 out of 5)
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Amway India a direct selling FMCG company (also known as a multi level marketing company) has launched its own e-commerce portal at www.amway.in. It has partnered with Microsoft’s Enterprise Services division to implement the ecommerce portal. Amway aims to cross its objective of Rs. 2,500 crore in revenue by 2010 by leveraging the online medium to expand the company’s existing distribution network across 500,000 Amway Business Owners and also to tap the vast semi urban customers base with direct access to Amway’s product range.
Mr. Bill Pinckney, MD and CEO, Amway India threw some light on the size of business in India. He said “Having grown from Rs 91 crores to Rs 800 crores in under ten years, we are now poised for further growth and expansion, and need to reach out to a wider consumer-base. We believe, our enhanced presence on the internet has the capacity to fuel this growth.”
Amway had recently starting airing ads on TV to build a brand in India. Check the ad below
It seems with this online foray one could expect a slew of online ads as well from Amway. A sureshot pitch for a digital agency. Also given amway’s offline model an affiate marketing model works perfectly for its online ecommerce play. It remains to be seen how aggressive Amway is with its ecommerce foray and what kind of new media tools it uses to popularise the same.
Saw a similar post on alootechie and man the way people responded ot the post….everyone seems to hate Amway there…am glad did not find any cribbers here…..can anyone tell me what has Amway done to attract so much bad publicity (kindly bear with me for my ignorance)
Hi
Just to want know whether Online Shopping portals are successful or not in India. Do we have some data regarding this? Reliance has also launched online shopping portal. Now AmWay.
Thanks,
Rajeev
http://www.brandsindiaonline.com
I have been using Amway products now for a while and what I have experienced is that they are really worth the money they charge. The products are really good and one of the top brands like Nutrilite and Artistry under their belts.
It will go a long way and is the future of this world.
Healthy living
hi….rizwan.
i want to clear ur doubt regarding amway done to attract so much bad publicity.
its is a fact…because the problem i absorved is that.many people join in amway thinking that,we can earn lot of money in less time without any hardwork in the sense they want to make some easy money..
but in reality it is not easy money….one had to work hard for it.
and some people think that it is a piramid scheme..getting money by joining people…again they are wrong..here in amway u dont get mony by joining people…because it is not a scheme.u get only money when people buy some products…they give some percentage of money from the product….so…if u sell more products ,u will get more benifits like hike in commission and bonus etc…..amway is pure busuiness concept not a scheme…people who dont known this join amway and they wont be success…thats how they left it and….pass rumors abt the compnay….if u still any queries u can contact me at karthkster@gmail.com