Saturday Startup Review: BrandAdda.com
(4 votes, average: 3.50 out of 5)
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This saturday we bring to you a startup which is founded by an ex Yahoo employee which looks at building a community around brands and products and is an impressive attempt to say the least.
One sentence description: A Collaborative community around products, services and brands
About Startup: BrandAdda is kind of in the same space as mouthshut.com. A collaborative community around brands, products and services. It has Polls, QnA, Ratings, Discussions around tips and trivia, recent happenings, promotions, doodles and anything and almost everything (even twitter updates) around the brand, product or service. So in many ways its a far more feature rich mouthshut that we have here.
About Founders: The founder of BrandAdda (SmartCrowds Software Pvt Ltd) Tej Arora was earlier the Sr. Dir. of Engineering at Yahoo R&D India and has also been the Principal Engineer / Architect at Netscape/AOL Time Warner and has also previously worked in companies like Kiva Software and Oracle Corp. He is a post graduate from the University of California, Davis and an engineer from Indian Institute of Technology, Madra.
Funding Status: Just launched on 21st November and looks very much self funded.
WAT’s HOT:I think the UI and execution and thought process behind features that have been included is great! Though one may say that there is already one mouthshut why do we need another one? Well this is somewhat a level above mouthshut in the range of its offerings and also the way its all structured within the site.
WAT’s NOT: This isn’t a new concept and Mouthshut has a lead in this segment. Also its seems that the product has too many features thrown in at once in this product. I think for a UGC oriented product you need to have one form of content generation thats key (like orkut had scraps) etc. This one has Qna, poll, ratings and many more all at once and it doesn’t give a good impression if some of these features remain unused. It seems as if no one uses the site. So I think founders ought to have followed the featuritis curve and introduced features bit by bit.
All in all this is a good attempt at a product in a less crowded space (essentially only mouthshut) and it can be scaled effectively provided they can create that collaborative comminity that their one sentence description talks about.
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Thanks to Rajiv & WATBlog for the review & feedback.
Regarding how BrandAdda relates to MouthShut, this has been addressed in the site FAQ (http:/brandadda.com/faq), and there has also been some discussion at http://www.pluggd.in/indian-startups/rate-review-brand-consumer-services-brandadda-3212/
Looking forward to critical feedback from the community on BrandAdda. Thanks in advance.
I think you need specks rajiv if you cant seen the difference between brandadda and mouthshut! Its not about the features its the vibrant community. Mouthshut has been around for years and has built trust and loyalty around its platform. These adda guys look like fly by night operators! How many such startups have started and shut down and mouthshut has still survived.