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Inviting You To WATBlog Panel On Bridging the Digital Divide At New Delhi On 12th December
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After doing its first panel in Mumbai amongst students and industry people at IIT Bombay WATBlog Panel is now heading to New Delhi. And this time we are connecting the digital media space with traditional brands who are looking to go digital.
WATBlog Panel On Bridging the Digital Divide examines the challenges and opportunities faced by traditional brands that have gone or are looking to go digital with their campaigns. The discussion will examine the roles of key agents of this transformation and that of digital advertising. Some of the leading lights in Indian Digital Space will highlight the complex roots and dynamics of traditional media vs digital media development and will point out insights that can help traditional brands make the transition.
What do we expect to answer Via the Panel
* How have traditional companies jumped on to the Digital Bandwagon? Or Have They?
* What are the steps required to bridge the Traditional –Digital Divide? More Spends But Where?
* Roles of Advertisers, Publishers and Technologists in bridging this gap?
* Digital Media Marketing Tools That Traditional Companies need to look at?
* How can organisations adapt to and capitalise on the digital media developments expected in the next 12 months?
* What is needed? In terms of People, Standards, Technology and Investments to make this happen?
Who should attend and why?
Digital Media Professionals - All those connected with the digital media space be it web or mobile publishers, digital advertising/marketing enthusiasts or technology analysts/developers should attend this event to get a perspective on how traditional media needs to look at digital and how digital needs to be evangelized to traditional media.
Traditional Company Professionals - Those belonging to traditional media can learn a lot from this panel on what to look forward to from the digital media and how their company can go digital in the years to come.
The discussion will be followed by cocktails, snacks and a mixer at The Metropolitan Hotel, New Delhi
Presenting Sponsor
Cocktails Sponsor
Details of Event
Date: 12th December, 2008
Time:7PM – 9PM
Venue: Capitol, The Metropolitan Hotel, Bangla Saheb Road, Near Connaught Place, New Delhi
The Discussion: “Bridging the Digital Divide – How can Traditional Go Digital”
Moderator: Rajiv Dingra Founder & Chief Blogger, WATBlog.com
Panelists to be announced.
Final Agenda
7:00pm - Keynote Address
7:15pm - 8:15pm - Panel Discussion
8:15pm - 8:45pm - Q&A
8:45pm - 9:00pm - Closing Remark
9pm onwards – Cocktails, Snacks & Networking
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