RSS
Email
SMS
NewsCorp Launches .FoxNetworks.. One more to over a Dozen Ad Networks in India
(2 votes, average: 4.00 out of 5)
Loading ...
Fox Interactive which is the digital arm of News Corp has launched its online ad network in India called .FoxNetworks. The company has roped in Pooja Puri who recently quit hindustan times as national director, sales.
Ad networks are a dime a dozen (check list below) in the Indian market and a consolidation or shut down news of networks is waiting to happen given the market downturn and reluctance of advertisers to spend money. Globally .Foxnetworks serves display as well as video ads and also carries out lead generation campaigns, search marketing and affiliate marketing programmes.
According to a statement to afaqs currently .FoxNetworks would focus on lead generation campaign. Internationally.FoxNetworks has its own properties as well as other publishers in its network. NewsCorp owns online properties like Myspace and in India the entire Star bouquet including Channel V. Though its not apparent whether these properties would fall in the category for lead generation or will be associated at all with the Indian Ad Network operations.
Some of the well known and well backed ad networks
Tonictag By Ishir Digital, NetworkPlay By Webchutney, Admagnet By Interactive Avenues, Adchakra By Percept Knorigin, DGM (affiliate network) By DGM India, Komli, Ozone Media, Tyroo By SITG, Paypod, Adwinks by Ibibo, Jivox and Vdopia (Video Ad Networks), Sulekha Ad Network and AdsforIndians,
I think the tougher aspect would be attracting advertisers in this lean period without any substantial USP i.e. everybody else also seems to be offering lead generation services via ad networks. Beside for being an offering from newscorp currently .Fox Networks has nothing to write home about.
Am sure they have a plan……they are definitely in with a plan and would have something up their sleeve. Lets just wait and watch what contracts they bag…would love if you can get some inside scoop and report it here.
I wonder if they have actually worked on providing tangible differentiation… i still think there is scope for building good niche networks by choosing relevant publishers.. until then, just commodities
@manuscrypts - Yes there is scope but unfortunately there is not much scale. Not at the present atleast.