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Zee News Goes Mobile - Ties Up With One97
(2 votes, average: 3.5 out of 5)
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Its seems to be a trend for news channels to go digital in more ways than one through tie ups. So if Timesnow chose the online medium with a tie up with Nautanki Zee news has chosen to go mobile with a tie up with One97. Through this association mobile users across India can access News directly on their handsets.
This is essentially an sms and voice alert service with technology powered by One97 and content powered by Zee News. Though not launched as yet the release states that there are plans to launch services like Video News Streaming and Citizen Journalism in near future. Probably after 3G becomes a reality in India.
Currently the available news alerts are on genres like general news, sports, business and astrology to all the subscribers. In the future the updates on the breaking news and major happenings captured by Zee News would also be included.
The New media companies going mobile seems to be a continuing trend as recently Web18 went mobile via July systems which also meant that IBN7 and CNN IBN had mobile versions. Then there was also matrubhumi a regional newspaper that went mobile via mobme. Timenow had gone mobile sometime back with reliance communications as partner not sure if that alliance is still active though. NDTV another new channel had also partnered with July systems to launch NDTV active. Besides for these traditional news media companies Mytoday launched nayanaya.mobi which is a news aggregator which makes the websites of these news website mobile friendly as well.
On the whole it seems everyone is gearing up for the mobile revolution in India which is expected sooner given the 300 million plus mobile subscribers and the 8-10 million addition each month.
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Superb….. now i would be able to get the news update of zee news also.. it will help people to know about the incidents.
Rajiv: Do you feel India will be a mobile market first? Or maybe it alreay is?
@Shitij: Well mobile will be a big play though the size and the multiple phone OS limit what can be achieved. But like in the US if an iphone like devices reaches mass proportions in India things could change dramatically. The web will continue to grow albeit slowly. Also the cycle of startups and busts are all part of the growth cycle.