Web18’s in.com has launched another interesting feature known as ‘FUTURE MAIL’. This feature basically allows users to schedule mails at a future date. As a professional this could be very useful for setting birthday emails anniversaries or any crucial dates.

In.com is directly competing with the likes of rediff.com when it comes to email userbase of an India centric audience. Features like this one will be useful in attracting the users from other competing mail providers. I personally feel in.com is well positioned to overtake rediff as the no.1 portal as it has got all the right content and hooks to attract the user of tomorrow as far as a horizontal play is concerned. Also its focus on bollywood and music is helping its cause.

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