Exclusive: Google Working On Ad Platform Exclusively For Orkut

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Exclusive: Well we have confirmed news from multiple sources that Google is working on a Ad platform exclusively for Orkut.com and has already started testing the same with a few beta advertisers.

orkut ads

Here is what we know of this new ad platform:

1) Its separate from Adwords infact it uses Double Click technology which was acquired by Google

2) It is only for Display Ads and for CPM buys

3) Its for increasing premium advertising on Orkut

4) This new ad platform wont be used in Open Social or any other site as of yet except orkut

5) The official rollout may happen in the next 3 months

The platform has no name as yet as per our sources as its still being tested with a few advertisers. If anyone else knows anything more do drop us a line on info(at)watblog(dot)com. Annonymity is guaranteed.


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About the Author

Rajiv Dingra

Rajiv is a prolific blogger who has over 1000 blog posts to his credit at WATBlog. The Founder & CEO of WATMedia our parent company and the Chief Blogger at WATBlog, he has been the driving force of the WAT Evolution. Rajiv does some excellent analysis of the digital media industry in India and often brings out deep insights with his inimitable style of interviewing. Just mail rajiv|at|watblog|dot|com and it will reach him..

One Response to “ Exclusive: Google Working On Ad Platform Exclusively For Orkut ”

  1. Its good to know earlier .
    But looking a head to know more.
    expecting for updates soon!

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