The Online versions of business newspapers seem to be getting savvy when it comes to adopting newer methods of disseminating news to its audience. So podcasting has been around for quite sometime now as a medium of communication, entertainment, news and especially interviews on the web. We have even discussed how podcasting could be used for marketing maximization and also whether podcasting could be the future of radio stations. But it seems even before that business newspapers like Mint (of Hindustan Times Group) and Business Standard have seen the potential of the same for conducting interviews and have launched/announced their own podcast shows.

Mint has roped in Kamla Bhatt who is famous for her podcast show known as the kamlashow and Business Standard has roped in Kiruba Shankar who was earlier a podcaster with Podtech a tech podcasting site. Kiruba is also a blogger and a guest columnist at business standard.

Both these podcast shows will focus on the tech space and entrepreneurship and would feature exclusive interviews of 5-15 minute long each day. Currently the Mint version of podcasts is live on their website  Livemint.com. Business Standard has to still launch the podcasts on their website.

It will be interesting to see how the other business newspapers especially financial express and economic times react to this move. Given that both these newspapers have roped in professionals with some experience in podcasting rather than going in for an internal team.

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