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Sify Launches WIYI Mail Powered By Google - Last Bet To Gain Email Userbase?
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We had reported earlier about Sify’s deal with Google to power its mail and chat. Now the intergration of Google mail and chat is complete and Sify has launched a brand new mail service from Sifymail called WIYI or ‘World In Your Inbox’.
Sify has also launched a My Sify on igoogle platform which allows sify users to add google widgets and use igoogle functionality. One can also check the walk through of the new services here.
For most portals be it Yahoo, Rediff or even indiatimes the email is at the centre focus of the usage patterns. This is the very reason rediff has a login to email only via their homepage making their homepage property a must buy for large advertisers.
Sify has always lagged behind as far as email adoption and usage is concerned and with newer players like gmail and in.com coming to the party in the last 5 years in India sify was pretty must left behind in the race for email users. This move by Sify is sify’s way of salvaging and increasing if possible the email numbers it has on its end. For them its the easiest way to upgrade their existing email solution by tying up with google and using its cutting edge mail and chat technology to build new users. This may also be sify’s last bet before it looks to exit the consumer internet business which has been loss making for them.
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In Sify’s approach to realizing the vision “World in your inbox”, We believe this igoogle is a stepping stone to build something much nicer and more relavant to every indian.
We believe Gmail/google infrastructure provides us the strength to focus more on building compelling content and an excellent content delivery platform that eanables open one2one and one2many digital converstions in very indian context.
This is not the end of SIFYmail, its a new beginning…