Rediff.com has announced an investment in a mobile firm by the name of Eterno Infotech. Eterno is founded by ex- Nokia employees, Umesh Kulkarni and Chandrashekhar Sohoni. Eterno which is a Bangalore based  provides mobile applications with Indian language support on popular mobile operating systems such as Symbian, J2ME and  BREW. Eterno’s suite of innovative mobile applications include IndiSMS- an application which allows users to communicate in nine different Indian languages, viz Hindi, Marathi, Punjabi, Gujarati, Bengali, Telugu, Kannada, Malayalam, Tamil.

The company also offers IndiMate, an SMS content retrieval platform, and a “Music Companion” which lets users browse music on their mobile, and download music, ringtones and MP3 songs. The company’s customers include handset manufacturers and mobile operators like Nokia, Vodafone, Airtel and Idea.

This is the third investment by rediff in recent times after tachyon tech and vakow.com. Earlier in the the Q1 result announcement Rediff CEO Ajit Balakrishnan had said that they would be looking to acquire companies. Till now though rediff has made investments for a minority stake in these startups but that doesn’t rule out a possible acquisition and integration with rediff in the future. Even in the recent Q2 earnings more investment and acquisitions were hinted at as they still have a cash kitty of over 49 million dollars. All of Rediff’s recent investments indicate a strategy of going both regional and mobile be sms or gprs. No doubt then that recently they launched MobileRediff a downloadable mobile app to access rediff.

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