CitiBank Travelguru Tieup For TravelRewards.co.in – A Marketing Gimmick For Slowdown?
Citibank India and travelguru.com have come together to launch TravelRewards.co.in, a travel rewards platform for its cardholders which will earn them reward points and discounts on their spending on hotel and holiday packages booked via travelguru ofcourse.
The benefits that a users gets by registering on Travelrewards.co.in are:
- Accrual of triple reward points on hotel and holiday package bookings done using any Citibank credit card through Citibank Travel Rewards.
- A unique opportunity for instant online redemption of reward points earned on all Citi-branded cards against purchase of hotel and holiday package bookings.
- Convenience of a dedicated toll-free helpline to consult a travel specialist.
- An assured discount voucher of up to Rs.5,000/- on registration at www.travelrewards.co.in.
It seems that with the festive and holiday season round the corner both Citi and travelguru want to compound sales by offering a discount and rewards. Im pretty sure the slowdown has had its impact on Travelguru’s hotel booking sales this season as compared to last year. This tie up the way it looks comes especially for this holiday season and this seems to be an attempt to reduce the slowdown impact to whatever extent possible. It looks difficult to foresee if travelguru would actually build out travelrewards.co.in as an actual rewards platform and even include other travelplayers and their rewards on it.
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It seems like a good way to reach the entire Citi credit card base. Better than another inane co-branded card. Who is going to opt in for one of those?? Here they will get to target the Jet Airways card etc.
Of course all down to execution. Tough times for the OTAs for sure.