BigAdda the social network backed by Reliance ADAG is claiming crossing the 3 million registered users mark within 15 months of its operation. Besides for the number of registered users it is also claiming that more than 50% of its users come from tier-II & III towns like Pune, Nagpur, Chandigarh, Vishakapatnam, Allahabad etc.

Though the chunk of the users come from tier 2 and 3 towns they are pretty young as well with 85% of the registered users being between the age group of 18 to 30 years with almost 32% being between 21 to 24 years.

BigAdda has always played the entertainment + video strategy. We had analysed this in an earlier post as well and had also mentioned the fact about TIER 2 and 3 users being passive consumers of entertainment oriented video content. BigAdda’s recent partnership with Jivox the video ad network was also directed at monetizing this Tier 2 & 3 video views traffic which comes to the site to consume entertainment and bollywood oriented content.

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