Reliance ADAG’s Zapak.com has partnered with ad-supported mobile games distribution company Greystripe to make available Greystripe’s 900+ ad-supported mobile games and applications on zapak.mobi and zapak.com.

In effect this brings a sort of an app storefront concept just like Apple has one for their mobile users. Mobile gaming is big in India and ad supported mobile games isn’t a new concept as Hovr which earlier tied up with Indiatimes has been in India for sometime now.

In terms of market statistics India generated $80 million in total mobile gaming revenue in 2007 and the figure is forecast to reach $450 million by 2012, according to a July 2008 report by Gartner.

The issue I have with mobile games that are ad supported is that they use my gprs everytime i connect to them as they need to load new ads and that costs me. Also I believe that reduces stickiness to play these games each time as the gprs connection might be slow. Instead I would rather pay Rs.50 and download a game which i can play any number of times on my phone. Anybody who feels on the contrary?

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