Zapak Launches Ad Supported Mobile Gaming Brings Greystripe To India

By Rajiv Dingra • November 10, 2008

Reliance ADAG’s Zapak.com has partnered with ad-supported mobile games distribution company Greystripe to make available Greystripe’s 900+ ad-supported mobile games and applications on zapak.mobi and zapak.com.

zapak greystripe

In effect this brings a sort of an app storefront concept just like Apple has one for their mobile users. Mobile gaming is big in India and ad supported mobile games isn’t a new concept as Hovr which earlier tied up with Indiatimes has been in India for sometime now.

In terms of market statistics India generated $80 million in total mobile gaming revenue in 2007 and the figure is forecast to reach $450 million by 2012, according to a July 2008 report by Gartner.

The issue I have with mobile games that are ad supported is that they use my gprs everytime i connect to them as they need to load new ads and that costs me. Also I believe that reduces stickiness to play these games each time as the gprs connection might be slow. Instead I would rather pay Rs.50 and download a game which i can play any number of times on my phone. Anybody who feels on the contrary?

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Categories: Mobile, News
Tags: ad supported games, gaming, greystripe, Mobile, mobile ads, mobile gaming, zapak.

About the Author

Rajiv Dingra

Rajiv is a prolific blogger who has over 1000 blog posts to his credit at WATBlog. The Founder & CEO of WATMedia our parent company and the Chief Blogger at WATBlog, he has been the driving force of the WAT Evolution. Rajiv does some excellent analysis of the digital media industry in India and often brings out deep insights with his inimitable style of interviewing. Just mail rajiv|at|watblog|dot|com and it will reach him..