Well the just launched vertical ad network NetworkPlay has pulled off a major deal in just the few months that it has been around. NetworkPlay has struck an exclusive deal with GawkerMedia which owns sites like Defamer (Hollywood lifestyle/entertainment), Jezebel (celebrity, sex and fashion gossip), Gizmodo (gadgets), Lifehacker (software and productivity), Jalopnik (car enthusiasts), Kotaku (gaming) and Valleywag (Silicon Valley gossip) to represent them in India.

Now from a traffic perspective each of these sites get 5-10% of their traffic from India. And many of them are among the top 5000 sites visited by Indians according to alexa.com. Check alexa for gizmodo, lifehacker, valleywag and kotaku.

From my personal experience I can tell you that the early adopters in India are more clued into these US sites than they are to India itself. Its been just a case of innovation and action being far more compounded in the US. So this deal is quite a steal as far as NetworkPlay is concerned and it also gels extremely well with their philosophy of vertical focused ad networks within a mother nertwork.

Sidharth Rao the founder of Webchutney & Goose Fish Media Ventures and also one of the promoters of NetworkPlay is a fan of GawkerMedia and has been trying to build a similar company here in India by launching vertical focussed properties like Alootechie, Bombaybitch and iGovernment.in.

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