Comments on: Naaptol.com Launches Social Shopping Features.. Not Impressed.. http://www.watblog.com/2008/11/05/naaptolcom-launches-social-shopping-features-not-impressed/ The Refreshing Blog on Web, Advertising and Technology in India! Wed, 08 Feb 2012 06:34:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Shivaas http://www.watblog.com/2008/11/05/naaptolcom-launches-social-shopping-features-not-impressed/comment-page-1/#comment-12479 Shivaas Wed, 05 Nov 2008 05:43:22 +0000 http://www.watblog.com/?p=5640#comment-12479 I think social shopping is way way in the future for indian internet users. We did think of treading in that direction while we were building our product, but on a deeper survey of existing social network and the behavior of online shoppers, thought of it as nonviable feature in the current scenario. I think what the e-commerce or the online retail industry needs to do right now is build a good delivery network, and create trust among consumers. Have a buy back option, or source products from the neighborhood retail store with a local bill of purchase. It might eat up your margins, but you're creating trust in the consumer that is worth every cent you loose in the long term. I think social shopping is way way in the future for indian internet users. We did think of treading in that direction while we were building our product, but on a deeper survey of existing social network and the behavior of online shoppers, thought of it as nonviable feature in the current scenario.

I think what the e-commerce or the online retail industry needs to do right now is build a good delivery network, and create trust among consumers. Have a buy back option, or source products from the neighborhood retail store with a local bill of purchase. It might eat up your margins, but you’re creating trust in the consumer that is worth every cent you loose in the long term.

]]>