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Naaptol.com Launches Social Shopping Features.. Not Impressed..
(1 votes, average: 4 out of 5)
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naaptol.com a comparison based shopping portal in which BCCL Private Treaties recently picked up a stake has announced some interesting features which add a social element to shopping aka social shopping.
This service is for registered users only and allows them to interact directly with the other registered customers who have similar shopping interests. According to this release one can supposedly chat live with other users who are online at the same time though I didn’t find any such feature even after registration. All I could find is a discuss which was nothing but a comment page. Though I have to admit the site now has a social networking touch as the profile, upload your picture and tell others about your interests through social shopping.
On the whole this was a pretty lame or lets say safe attempt at social shopping as maybe naaptol didn’t want to scare away users as social shopping in India maybe percieved as someone’s watching what im buying. Hence it seems they have deliberately kept it very one point oh for the use of a cliched term.
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I think social shopping is way way in the future for indian internet users. We did think of treading in that direction while we were building our product, but on a deeper survey of existing social network and the behavior of online shoppers, thought of it as nonviable feature in the current scenario.
I think what the e-commerce or the online retail industry needs to do right now is build a good delivery network, and create trust among consumers. Have a buy back option, or source products from the neighborhood retail store with a local bill of purchase. It might eat up your margins, but you’re creating trust in the consumer that is worth every cent you loose in the long term.