Minglebox Repositions With Study Related Content – Enters BharatStudent’s Territory
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Minglebox shifts from campus to education and career
Minglebox the first social network which got funded in India seems to have changed tracks with regards to their social network.They have changed their focus to providing MBA, Education oriented, Study abroad and counselling oriented content. A clear intrusion into the territory of Bharatstudent.com which is run by NorthGate Technologies.
Why the shift?
Snce Inception Minglebox was strongly professing a campus oriented social network where in users were being slotted in campuses whether current or past but as it happens that just being from a certain campus doesn’t mean that I want to network with those people online as well and hence minglebox suffered what i would call as a lack of clear intent for the user to be on the network.
Will we see money being pumped in?
Minglebox had raised about 7 million from sequoia and till date they haven’t really made any noticeable splurge on advertising which tells me that they may still have some money left in the kitty. Contrary to that BharatStudent in which Northgate itself has invested 5 million dollars had bought an ICL team and had also put hoardings across hyderabad. It had also dabbled with TV advertising.
So it does seem like the right time for Minglebox to pump in the cash and build a brand around the education cum networking piece.
New Monetization Model?
Whats also interesting besides for the new content approach by minglebox is a probable new business model of education centric leads. Have a look at the screenshot below and notice the data collection form on the right which clearly states how they are looking to capture phone no and interests of users via forms and sell the same to education loans, student loans and even coaching classes i guess.
All in all this may be the much needed focus area that minglebox needed to develop sooner or later and now its important to build on this focus and create a known brand around it. What they should also consider is rebranding as minglebox the term doesn’t really gel with education and career and thats where bharatstudent clearly scores as a brand name.
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It is heard that Bharatstudent stopped the study abroad activity. No updates, no news and it seems dead over the studyabroad. Past 40 days, the same question is here – http://www.bharatstudent.com/study-abroad/qday.php
will anybody tell bharat student to stay alive or let it choose to stay dead