http://www.watblog.com/2008/11/03/the-slowdown-its-impact-on-digital-media-in-india/ The Refreshing Blog on Web, Advertising and Technology in India! Wed, 08 Feb 2012 06:34:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.watblog.com/2008/11/03/the-slowdown-its-impact-on-digital-media-in-india/comment-page-1/#comment-14049 George Fri, 09 Jan 2009 04:37:26 +0000 http://www.watblog.com/?p=5609#comment-14049 The appropriate header for this story would have been “Digital! Wake up". All the 4 veterans answered the questions well, intact and sharing the concerns and future. But one thing they all missed is an understanding which is missing. currently more than 50% of the top 100 advertisers across categories ( barring so called performance clients)are in a confused state of mind - to put it simple most of the clients are still figuring out how when where what works on digital for them. A tightly integrated mobile internet strategy in sync with the traditional media plan is still a dream. To the best of my experience digital works best when it’s a seamless extension of the client’s original communication strategy. Digital is a beautiful medium that supports traditional media for its interactive and highly measurable. Some of the great advertising minds in India need to understand this realty and take positive steps. Then we can expect digital to be a 2000 crore pie by 2010. All the best The appropriate header for this story would have been “Digital! Wake up”. All the 4 veterans answered the questions well, intact and sharing the concerns and future. But one thing they all missed is an understanding which is missing. currently more than 50% of the top 100 advertisers across categories ( barring so called performance clients)are in a confused state of mind – to put it simple most of the clients are still figuring out how when where what works on digital for them. A tightly integrated mobile internet strategy in sync with the traditional media plan is still a dream. To the best of my experience digital works best when it’s a seamless extension of the client’s original communication strategy. Digital is a beautiful medium that supports traditional media for its interactive and highly measurable. Some of the great advertising minds in India need to understand this realty and take positive steps. Then we can expect digital to be a 2000 crore pie by 2010. All the best

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