http://www.watblog.com/2008/11/03/mobile-vas-in-india-and-its-future-vas-players-telecom-operators-speak-out/ The Refreshing Blog on Web, Advertising and Technology in India! Wed, 08 Feb 2012 06:34:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.watblog.com/2008/11/03/mobile-vas-in-india-and-its-future-vas-players-telecom-operators-speak-out/comment-page-1/#comment-64811 telecom news Sun, 17 Apr 2011 12:59:06 +0000 http://www.watblog.com/?p=5608#comment-64811 while the role of VAS in customer acquisition and retention may remain questionable,what is not in doubt is the current win win situation for the customers who are enjoying a range of extra services combined with low tariffs. Allowing customers to pay their cellular telephone bills through banks was probably the first VAS. this made life easier for customers and also allowed the operators to use the banks as billl collection centers,sparing them the energy and cost of building their own network. while the role of VAS in customer acquisition and retention may remain questionable,what is not in doubt is the current win win situation for the customers who are enjoying a range of extra services combined with low tariffs. Allowing customers to pay their cellular telephone bills through banks was probably the first VAS. this made life easier for customers and also allowed the operators to use the banks as billl collection centers,sparing them the energy and cost of building their own network.

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