I was pretty surprised to see this when I stumbled upon it. 9.9 Media which recently closed an A series funding from Helion ventures and TVS Growth fund has launched an interesting initiative in Createonlinebuzz.com which is in simple words a Payperpost or even better a Sponsoredreviews.com clone. For an elaborate description basically this is platform where in bloggers can submit their blogs and advertisers pay bloggers for reviewing their products and this review can be positive or even negative but its paid review nonetheless. Internationally this concept isn’t new and nor is it favoured by bloggers.

This move by 9.9Media into blog advertising seems puzzling given that they have no blog platforms of their own.. Makes me wonder if 9.9 Digital plans to launch or invest in any existing blogging sites? The creatonlinebuzz site currently is a basic one with little or no information on who their publishers (bloggers) are and who their advertisers are. Also on googling createonlinebuzz I found they seem to have just launched and done a press release on the 31st of October.

I have contacted 9.9 mediaworx to know more about their digital strategy with respect to this new initiative.

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