So Slowdown or No Slowdown the telecom subscribers refuse to slowdown in this country. Total addition as on september as per TRAI has been 10.07 million mobile subscribers and at the current rate it wont take more than 18 months to touch the 500 million mark!

Even the subscribers are increasing the ARPU’s (Average revenues per user) is one of the lowest in the world at just Rs.300 per user. No doubt then telecom operators are thinking of innovative ways of adding to the ARPU. So Airtel one of the largest telecom operators in India which boasts of over 62 million telecom subscribers as on March 2008 have tied up with Naukri.com, Clickjobs.com, monsterindia.com and sulekha.com to power job alerts on mobiles. Just recently naukri and sulekha had tiedup with mobisoc to launch their mobile apps as well.

Airtel users need to dial *321*661# inorder to subscribe to the alerts. The alerts are charged at Re.1 per day i.e. Rs.30 a month. There is ofcourse no news on how much of this revenue would be shared with the jobsites. Though given the operators tendency to grab a lions share of the revenues Im pretty sure the revenues share for jobsites would be negligible. But even for one second if we consider that Airtel promotes this service via a multimedia campaign i.e. print, tv etc and even 1% of the subscribers subscribe over a year given the paucity of jobs in this maket that would mean a revenue of 7,00,000 subscribers X 30 rupees a month = Rs.2.4 crores a month! Now only if there was a different revenue share and jobsites would be rich!

• http://tinyurl.com/5exudv

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