Linkedin Launches App Platform – Slideshare Among The First Apps
Linkedin.com the professional network which according to this research has been touted as the most popular network in India and which was recently in the news for looking out for local tie ups in India to grow its Indian userbase has launched its app platform.
Linkedin app platform is an open social based platform called InApps. From the beginning Linkedin has been very careful from the very beginning to make sure that it is positioned itself as a serious business network for professionals and continuing that approach it has made sure that there is a strict approval process in place for all apps so that only professional and relevant apps get through the system.
Not only this it is also limiting the number of apps a single user can add upto 15 only. And thats not where the restrictions end as unlike its counterparts in facebook and myspace which allow any competing ad network ads to be placed inside the apps Linkedin’s app platform only allows app developers to use LinkedIn’s current ad system which means less customization and targetting availability.
Given that Linkedin offers a huge base of professional Indian users I expect companies to both submit apps as well as explore advertising opportunities within apps as time goes on.
One of the first apps to be featured on the linkedin platform is Slideshare the presentation sharing startup which has offices and delhi and has been covered on WATBlog before.
You can check out the demo of the slideshare app on Linkedin below:
Linkedin essentially has zero competition in India besides for Brijj.com which is not looking at launching apps platform or opening api anytime in the near future. Also apps like slideshare will increase the value that linked provides as a platform for professionals and it would be increasingly difficult for another player to play catch up!
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Linkedin was included into the About.com Top 10 employment site list…linkedin is still the only social network on the list though…..the newest 3 on the list are-
http://www.linkedin.com (professional networking)
http://www.indeed.com (aggregated listings)
http://www.realmatch.com (matches you to the perfect job)
Good luck to those searching for jobs!