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Web18 Reports Q2 Loss of 24.2 Crores - Claims No.2 Postion In Indian Internet Space
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Web18 Reports Losses - An Economy Slowdown + In.com Marketing Spend Impact?
Web 18 has reported a net loss of 24.22 crores as per this release of their Q2 results. A look at the numbers shows that their earnings are around 15.26 crores and the expenses are 34.2 crores. Now as one may know most of web18’s earnings are from their financial portal moneycontrol.com which till now was their most premium and most successful web property (Given the stock market boom since 2 years). Ofcourse after the global financial meltdown this could change as the traffic number could come down with retail investors logging off after a bitter experience with the market.
On the other hand the expenses would have been primarily driven by the TV and marketing spends to promote In.com which if you ask me has not yet hit the advertisers radar or else why would they monetize using google ads on the homepage (scroll down)
In.com Achieves No.2 Status? Integration At Play?
The release also claims that the In.com has achieved no.2 status as a web property (as per comscore and google analytics) ahead of indiatimes, sify. Well the last time we checked via alexa and google trends they still had some time before they overtook indiatimes.Though this claim may become a reality once these charts start showing the effect of the integration of sites like cricketnext and tech2 with In.com.
Consolidation of Traffic & Ad sales = Mantra for growth during tough times?
Till now though moneycontrol has been kept separate but it may not be so in the future as given the slowdown the biggest challenge for In.com will be to attract advertisers and fill up the revenue loss that would be created by retail investors moving away from the markets and there by moneycontrol in what’s touted to be a bearish market for some time to come in the future. Hence consolidation traffic and selling one large property that many niche properties would be very useful for In.com. Also which means a singular sales team can sell everything thats on offer and there may not be separate sales teams for ads sales.
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