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MapMyIndia launches iNav Mobile App, New Navigator & Sms Feature - Ties up with Motorola
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Mapmyindia the map based navigation products company which was on a tie up spree lately and which expects to touch 1million + sales of in car navigation devices in 3 years has launched three new features.
Mapmyindia has launched:
- An iNav mobile application which transmits your location to anyone so they know where you are
- New next-generation in car GPS Navigators with a more comprehensive map coverage
- SMS service which to get driving directions and local yellow page information
MapmyIndia iNav: This mobile application gives turn-by-turn voice navigation anywhere across India but its real use id for personal tracking i.e. if on your way back home from office you can send your location coordinates to your spouse’s mobile phone. But the key is that your spouse should also have iNav running at the same time. Also this is a permission-based service, so you can choose who you want to inform of your whereabouts, and can also choose to turn it on or off whenever you want. For iNav MapmyIndia has tied up with Wayfinder Systems.
iNav is subscription based service and its prices for iNav range from Rs 249 for a 1-month subscription, to Rs 3490 for a lifetime purchase. To me the prices seem a bit on the higher side also the fact that between two people both would need to subscribe inorder to update each other so essentially it becomes twice the cost. I haven’t used the app so am not sure how easy it is to use.
Mapmyindia is looking to promote its products via handset manufacturers, telecom operators and VAS players by tying up with them. One of the first tie ups is with Motorola’s MOTOMING A1600 in India. MOTOMING A1600 is the first mobile phone to come pre-loaded with maps from MapmyIndia.
MapmyIndia Navigator: MapmyIndia has also upgraded its incar navigator with street level detail in 202 cities and 1,30,000 towns and villages having over 4,50,000 points of interest. But the navigator is still priced at a high Rs.22,900 per piece. It has earlier tied up with car manufacturers, such as General Motors and Ford India, to make GPS navigation available with as many cars and models across India and im sure given the price it would have to take this tie up approach as retail volumes is unlikely.
MapmyIndia SMS: MapmyIndia has moved beyond gprs to the least common denominator of sms and is now providing directions via sms. A user has to send as sms ‘MMI FROM <location, city> TO <location, city >’ to 56263 and they will get the distance, estimated time and step-by-step directions on their phone via sms. To find a particular business like restaurant etc one needs to send ‘MMI FIND <what> NEAR <location, city>’ to 56263 and as sms about those places, along with address and phone number details would be sent back.
Also check out our WATShow with Rohan Verma, Director of MapmyIndia.
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I’ve tried testing sms feature,
MMI from delhi to hyderabad,second sms took me bhogal bridge and third one said Application not responding :), Really cool application,provided it is up and running.