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Interview with Hitesh Oberoi Infoedge (Naukri.com) COO On FirstNaukri Launch & Business Model, Job Market Slowdown & Future Strategy For Brijj
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Divyansh Sharma our guest WATBlogger in Delhi who is covering the TIE Con Delhi met up with Hitesh Oberoi and interviewed him on the future strategy on Firstnaukri, which was announced as a part of naukri recently, brijj.com and the slowdown and its impact on naukri.com.
Here is the interview:
Q1) When do you plan on launching Firstnaukri.com and what will be the business model?
A) We plan to launch firstnaukri.com in less than 3 months and the business model would be similar to naukri but as far as the employers is concerned it will be something different.
Q2) Will Firstnaukri.com integrate with shiksha.com?
As of now there is no such plan but the integration if at all is more likely to happen with naukri.com
Q3) Q2 results show slower growth, whats ur prospective on next 6 - 10 regarding the slowdown?
A) The slow down will affect the growth but if the economy continues to grow at a good pace, averaging around 8% for next few years, naukri would expect a growth of around 30 - 40 %
Q4) What % of your revenue is coming from non naukri properties?
A) As of now Around 88% of revenue is generated from recruitment products so around 12% comes from non naukri sites i.e. Jeevansaathi, 99acres, shiksha.com, studyplaces and brijj.com. But as far as we are concerned high growth is expected from these (non naukri) products so the break up of revenue could be very different in the next few years.
Q 5) What is the future strategy for brijj.com?
We have a new feature lined up coming up in next few weeks which would differentiate us from linkedin.
Q 6) Is it a developer Api?
No.. No developer API is planned, as of now
Q 7) How many users you have in brijj.com and how many are active?
We have 1.2 million users and around 30-40% active within last 3 - 6 months.
Q 
What kind of revenue model’s are planned for brijj.com?
There is a subscription based business model planned, as well as targetting some revenue from advertising as well.
WATBlog Analysis: The job market will definitely have a slowdown but the question is as a company will naukri be able to scale the revenue in its other properties? Maybe Firstnaukri is that bet given that jobs is a space that gives 88% of revenue to naukri. But we have discussed as to how challenging the freshers jobs space is in India.
The other interesting vertical is 99acres.com their property portal which I have used personally for one of my properties in mumbai and found it to be pretty effective though im not sure how an impending housing depression will impact its fortunes.
All in all it could be possible that naukri (infoedge) as a company goes through some tough times.
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i guess they will be paying more importance to first naukri,now that firefly after competing with them in the job sector has announced plans for its education portal.