RSS
Email
SMS
Mytoday Launches Breaking New Mobile Portal - Nayanaya.mobi
(4 votes, average: 4.5 out of 5)
Loading ...Email It!
Mytoday which is an sms group site by Netcore has launched a series of mobile portals by the brand name Nayanaya.mobi. These portals are aggregators which aggregate content from various sites and repurpose the same for mobile viewing. The Nayanaya concept is based on the breaking news premise in which the latest news updates via various sites are shown on the mobile.
The verticals that Nayanaya.mobi is covering is news, business, cricket, sports, tech, world and movies.
Some blogs have wrongly reported that MyToday plans to monetize the modified content by other publishers by placing ads on them. Which is clearly not the case. The content of the site is modified for mobile viewing which is stripping images and even the banners and showing text in its place like top banner or frame etc. Essentially the model that Nayanaya is following is no different from what In.com is following i.e. aggregation but for the fact that In.com shows the entire page of the content providers (including ads) in an iframe. Check example of DNA via in.com while Nayanaya is modifying content to be viewable on mobile and hence the banner images are stripped away.
Does that mean that the traffic isn’t reaching the publishers? Or one is using entire content from publishers? Not really.. Each time a user clicks go to article the nayanaya website pings the original content site i.e. traffic and modifies the content to be viewable on mobile. Same is done by In.com as well.
The issue that publishers may have with Nayanaya is the fact that they earn no ad revenue as the ads are stripped in the modification. This is where Nayanaya could form a business model by tying up with publishers to offer text ads to their advertisers on the nayanaya platform.
Hence nayanaya plays a platform role while content publishers get an alternative revenue stream on mobile and nayanaya earns a % of the same. Though it sounds easy it wont be that easy to execute this.
We have contacted Rajesh Jain of Netcore who announced this service via his blog for more clarification on the business model of nayanaya.
Loading ...
Rajiv,
there’s a difference between reportage and opinion. We’ve opined that MyToday will face issues IF it monetizes with advertisements, without a tie-up with publishers.
Rajesh is free to disagree, and you’re free to report that disagreement with our opinion. But it’s not reportage. Would request you to correct the phrase “wrongly reported”.
thanks,
Nikhil
@Nikhil Pahwa: Thanks for your opinion again nikhil. Will remove the link instead as that would serve the purpose. In anycase focus was not about who blogged or opined. We ourselves wanted clarity on the revenue model and hence even did a follow up interview. I felt you got confused looking at the text which said top banner. It actually was just a modified banner of the actual news site and not a link placed by Mytoday to invite ads.