We reported on Nayanaya.mobi being launched today morning and there being a confusion on the business model and monetization of third party content on Nayanaya sites.  So we got in touch with Mr.Rajesh Jain as promised and questioned him about the details of the Nayanaya launch.

Here is the interview

1) What is the objective/business case behind launching nayanaya breaking new mobile sites when you already have mytoday?

The business case is to fulfill the need for information on the move. The latest updates on the mobile every minute – using the power of RSS technology. MyToday brings a wider range of information – while NayaNaya offers the latest updates by aggregating the information from various sources.

2) What would be the monetization model for these sites?

That’s not the focus right now. It is an interesting concept, and a service I personally found very useful. I think many others will.  Our goal is to popularise the mobile Internet, because once that happens all of us benefit.

3) How many gprs users are there currently in India? how many do you see using this service?

IAMAI report on MVAS – (Aug2008) - When the subs base was 286 million, 65 million were GPRS enabled, 15-16 million were activated while the actual users are sub-10 million. We hope about 10% use the service in a year.

4) How many gprs users do you expect in 3 years time?

We are expecting the traffic to Naya naya portals combined to move reach 10 million page views per day in next year — a million mobile users with 10 page views per day.

5) Are you going to launch sms alert service for these nayanaya portals as well?

We definitely see a need for sms integration – where the user gets an alert whenever a new update on the topic/phrase of his choice comes in one of the stories at NayaNaya.

6) How do the nayanaya portals complement your existing mytoday business?

We are trying to bring the latest information to mobile users – our MyToday Dailies & NayaNaya offer 2 different mechanisms for the similar kind of information. For those who wish to receive crisp/latest information on SMS – our dailies cater to this audience. While for those who are on the mobile Internet – our NayaNaya verticals offer the latest on a whole set of topics to users who have access to mobile Internet.

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