Admob a global mobile advertising player which recently announced the launch of its services in India has raised its 3rd round of funding from Sequoia Capital and Accel Partners (Yes the same guys who acquired Erasmic in India). Admob raised 15.7 million $ which ofcourse which wil be utilized to futher its expansion plans in emerging markets like India.
India currently ranks 3rd in the overall contribution of traffic to the sites that are monetized by Admob. Check the chart below.
More metrics on Admob can be found here
Admob recently presented a case study at the mobile conversations conference done on the AdMob network for Range Rover Sports, Land Rover’s mid size sports utility vehicle (SUV).
The numbers derived from that campaign were as follows:
- 2,70,30,393 impressions
- 1,54,476 clicks
- 2,48,000 visitors to the mobile site out of which 1,80,709 visitors were generated from the AdMob network.
- 45,000 videos viewed
- 1,28,000 views to photo gallery with close to 23,000 wallpaper downloads.
- 5,000 requests for dealer details
- 800 visitors asked for brochures
- 1,106 calls were made to register for a test drive of the SUV.
The above numbers though very impressive are still US centric numbers. Now that Admob opens and office in India and launches its services in India it will be interesting to see how advertisers and publishers alike take to this service. Also it will be interesting to see how local player MKhoj which is also into mobile advertising takes on competition from Admob. Mkhoj has recieved funding to the tune of 7.1 M $ from Sherpalo Ventures earlier this year.
