Radiocity 91.1 FM Launches Radiorocks.in – To Evangelize Radio
What is Radiorocks.in?
Radio City 91.1 FM which is present across 18 cities and towns in India has launched Radiorocks.in which is a one-stopknowledge bank on FM radio in India. This website is clearly targetted at evangelising the radio as a medium to the media planners and advertisers. Hence the website provides documented research on radio industry, comprehensive data from recognized sources as well as the effectiveness of radio through a series of casestudies.
Radio City’s Tryst With The Web
Radio City has been very very active over the past 3 months with their web and mobile strategy. They launched a social network around music in august by the name of planetradiocity.com. Then they announced a tie up with mobile services provider mauj telecom in which mauj would power all mobile activities of radio city. It seems that Radio city is very upbeat on using the online medium not only for brand building but also for evangelising the radio medium itself and that is why it has launched radiorocks.in.
Why the digital Industry needs a Radiorocks of its own?
The Web and mobile industry need a radiorocks like initiative of its own. Yes there is IAMAI but we need more platforms like these which are directed directly towards the media planners and advertisers and which highlight the strengths and effectiveness of the medium. One of the key requirements of this space is advertiser access and awareness and a concious effort needs to be made by industry player to push in that direction. Kudo’s to Radiocity for this move. It seems people in radio are better tuned in to what is required to get their industry going.
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well Isn’t RAM which a Neilson company already doing research on radio as medium in india? what sort of an add on will radio rocks be? and how can we trust the research reports considering it is comin from Radiocity