Comments on: WATBlog Panel – Detailed Analysis & Insights.. http://www.watblog.com/2008/10/20/watblog-panel-detailed-analysis-insights/ The Refreshing Blog on Web, Advertising and Technology in India! Wed, 08 Feb 2012 06:34:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Supreet http://www.watblog.com/2008/10/20/watblog-panel-detailed-analysis-insights/comment-page-1/#comment-12793 Supreet Wed, 19 Nov 2008 11:39:02 +0000 http://www.watblog.com/?p=5464#comment-12793 A lot needs to be done on all the fronts, Indian Online adverting industry will still take a couple of years until companies break even and become real profitable ventures. Most of them right now are startups in many ways. Even conglomerates like WEB18 are in losses rite now. A lot needs to be done on all the fronts, Indian Online adverting industry will still take a couple of years until companies break even and become real profitable ventures. Most of them right now are startups in many ways. Even conglomerates like WEB18 are in losses rite now.

]]> By: Kapil http://www.watblog.com/2008/10/20/watblog-panel-detailed-analysis-insights/comment-page-1/#comment-12131 Kapil Mon, 20 Oct 2008 18:19:08 +0000 http://www.watblog.com/?p=5464#comment-12131 It was a good experience to see a mash-up of technology and media view points. but I really wished the seminar focused more advertising, revenue-models etc. Nevertheless <a href="http://kapilb.com/blog/2008/10/20/lessons-from-digital-media-panel-discussion/" rel="nofollow">I took home lessons</a> to ponder over the weekend. It was a good experience to see a mash-up of technology and media view points. but I really wished the seminar focused more advertising, revenue-models etc. Nevertheless I took home lessons to ponder over the weekend.

]]> By: naveen varshneya http://www.watblog.com/2008/10/20/watblog-panel-detailed-analysis-insights/comment-page-1/#comment-12126 naveen varshneya Mon, 20 Oct 2008 13:43:57 +0000 http://www.watblog.com/?p=5464#comment-12126 I would encourage such debates and discussions happening in India more often. Good effort by Rajiv and his team and it shall cntinue. however, panel fails to bring any freshness in the discussions and ignite spark on future roadmap of digital media. Surya is right when he says we have killed the growth of digital media by giving measuabaility. BUt this is where we are going wrong. Why do we need to believe that advertising is the soul of brand building and oxygen to the growth of digital media. The basic primise of advertising was to get heard and to let people know how to use their new products. This was far more true for uneducated society in post indutrial world, but not any more.. advertising has to evolve and become more marketing and sales will become just transaction over e commerce. yes, we missed growth of infrastructure on internet, but we also missed application and growing the industry. Look at million of people having PCs at home whose kids are studying. They hardly use the PC because there are no real application besides creepy broadband supply. So we did not even honestly optimize what we promised to deliver to consumer... I would encourage such debates and discussions happening in India more often. Good effort by Rajiv and his team and it shall cntinue.
however, panel fails to bring any freshness in the discussions and ignite spark on future roadmap of digital media. Surya is right when he says we have killed the growth of digital media by giving measuabaility. BUt this is where we are going wrong. Why do we need to believe that advertising is the soul of brand building and oxygen to the growth of digital media. The basic primise of advertising was to get heard and to let people know how to use their new products. This was far more true for uneducated society in post indutrial world, but not any more.. advertising has to evolve and become more marketing and sales will become just transaction over e commerce.
yes, we missed growth of infrastructure on internet, but we also missed application and growing the industry. Look at million of people having PCs at home whose kids are studying. They hardly use the PC because there are no real application besides creepy broadband supply. So we did not even honestly optimize what we promised to deliver to consumer…

]]> By: ajit http://www.watblog.com/2008/10/20/watblog-panel-detailed-analysis-insights/comment-page-1/#comment-12112 ajit Mon, 20 Oct 2008 06:04:19 +0000 http://www.watblog.com/?p=5464#comment-12112 hmm interesting insights on the industry. Unfortunately missed the seminar as I had some work to finish off. however is the seminar recorded by someone. Please put it on youtube if it is recorded:) cheers hmm interesting insights on the industry. Unfortunately missed the seminar as I had some work to finish off. however is the seminar recorded by someone. Please put it on youtube if it is recorded:)

cheers

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