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Tieups Update: Apnaloan - Suvidhaa & Bookmyshow - Seventymm
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Just 10 days ago we had blogged about a couple of tie ups that happened in the WAT space and now there are a couple more. Infact apnaloan.com seems to be on a tie up spree with regards to distribution of its content.
ApnaLoan ties up with S-Commerce Player Suvidhaa
Apnaloan.com which recently renamed its company apnapaisa and also tied up with Reliance money for content distribution on their site has now tied up with S-Commerce major Suvidhaa Infoserve Pvt. Ltd., promoted by Paresh Rajde, which recently raised funding from Norwest Venture Partners India (NVP India) and Reliance Technology Ventures.
This tie up with Suvidhaa would mean that apnaloan’s content and services would be offered at the outlets of Suvidhaa Infoserve. The various services which will be offered by Apnaloan.com on the outlets of Suvidha Infoserve Pvt are Assisted Home Loan Search Services, Assisted Insurance Search Services, Ask Loan Expert Services, Ask an Insurance Expert Services and Various Calculators to allows customer to calculate his/her EMIs, Eligibility etc.
BookMyShow and Seventymm Tie up To Power Movie Ticketing on Seventymm.com
Seventymm the movie rental site seems to be looking to offer alternative entertainment services to its users and hence has introduced a movie ticket booking feature on its portal called as ‘Seventymm Ticket Counter’. This ticketing feature is powered by Web18’s bookmyshow.com and the service will enable users to book their ticket through Seventymm and get latest updates about the movies and show timings in the theaters.
This does seem like a win win partnership though im not sure what kind of revenue share deal would have been struck between seventymm and bookmyshow.com but from a user perspective seventymm has made a smart move by offering movie ticket booking on its site which extends the brand value which is already associated with movies with a big way. Also it will help tap on the movie goer audience and get them to rent more dvd’s in due course of time.
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isnt apna load or apna paisa for that matter a ripp of loanraja.com? and in the midst of this financial turmoil how is this model goona survive