Spice Televentures has announced the launch of a new venture in mobile software called Mobisoc Technology Pvt. Ltd. Mobisoc’s vision is to enable rich internet experience on all mobile phones. Part of the MK Modi Group and led by chairman Dilip Modi mobisoc has already announced a number of tie ups with leading web players to power their mobile internet presence. Mobisoc has tied up with Naukri, Sulekha, jeevansaathi, financial express and makemytrip to power their mobile internet presence.
The mobile applications are accessible from respective companies websites, wap.mobisoc.com or by sending SMS to 56300 with the relevant short code (NAUKRI, JS, MMT, FE, SULEKHA)
On the occassion of the launch Dilip Modi said, “We want to create an ecosystem where Mobile Phone truly becomes the entry point for all internet related needs of a user. Mobile has already started to influence the way people run their lives. We expect that in next few years, consumption of email, news, classifieds, search, etc on the mobile would far exceed that on the PC. In a country where mobile penetration is much higher than PC penetration, we see more tickets being booked on the mobile than the PC, as users are exposed to the rich internet experience and convenience of usage of mobile internet”.
The downloadable apps are powered by Mobisoc’s flagship product Mitr and all the apps are available for blackberry, motorola, sony erricson, nokia and samsung phones. Recently at our WATBlog Panel Suvir Sujan of nexus india capital had stated that anything that makes the user take the effort to download something before using it isn’t a scalable model. So im not sure how successful this would be though Mr.Dilip modi is pretty upbeat and has told the hindu reporters that they expect to grab 10 per cent share of the total GPRS phones sold in the country by December 2009.
The question arises is do even 10% of all the gprs phones sold have gprs access enabled? And if yes do all of them use it? I think the number would be far lesser than imagined!