RSS
Email
SMS
Nach Baliye 4 Launches Microsite On MySpace.com - Myspace Promotion Strategy?
(3 votes, average: 4.67 out of 5)
Loading ...Email It!
Its a trend officially now movies and tv programs are now using popular social networks and even portals to launch their microsites and online presence on the web. So orkut had hosted a dedicated group for MTV roadies not too long ago and even in.com has been very active with microsites for movies like singh is kinng and now it has partnered the upcoming movie dostana. It has also been the official website for the popular reality show big boss 2. It has also tied up with MTV now for MTV Youth icon.
It seems that the online head honcho’s have realised that the traction that a TV - Web combination can bring back to the web is unmatched by anything else. Also when such a combination is driven by entertainment oriented content.
So its no surprise that Nach Baliye 4 which is a just launch star tv dance reality show has tied up with MySpace.com. Point to note is the myspace is owned by Rupert Murdoch’s News Corp which also owns Star Tv. So its more of an internal deal. The site is hosted on myspace.com/NB.
This is News corp’s way of promoting Myspace in India which was launched recently as during the show Star Plus will be quoting the site in all its promotions. Also an individual URL of the judges and contestants will be flashed as well on screen as well to drive users to myspace. Myspace already hosts , and and from the participants.
The reason for this promotion could well be the fact that myspace late entry into the Indian market meant that it was far behind global competitors orkut and facebook. While orkut and facebook enjoy the top 10 ranking in terms of the most popular sites for India. Myspace has to make do with a rank of 79 for India. This even after launching an india specific in.myspace.com almost 5 months back.
Check the screenshot of the homepage of Myspace India below which clearly shows how desparate they are for users to invite their friends and ‘gang’
Loading ...
There is only 1 key takeaway from the entire article that the author has posted…. the “traffic” which the show receives from all synced up communication platforms.
As far as the MySpace website is concerned, In my opinion they are doing a great job and has recorded 3047 views within 9 days of posting the video.
hmm my space has a 79th rank thats quite interesting and dissappointing at the same time