Going mobile seems to be in vogue these days with a number of websites launching their mobile versions. Given that the cricket season is on with India battling Australia in Border -Gavaskar trophy its probably the best time to launch a feature or a cricket related product. Thats exactly what Web18’s Cricketnext.com has done.

Cricketnext.com has tied up with July Systems to launch the mobile version of its cricket centric portal. July Systems is a media company, and its Mi Channel  powers channels for many popular news, sports, business, and entertainment brands. Mi Channel now powers Cricketnext.com’s mobile portal.

Talking about the development Rahul Pandey Head, Mobile 18 said “With the Mi Channel Platform, Cricketnext.com on mobile has seen markedly increased traffic. The site allows for quick and easy navigation, with instant access to live game information for cricket fans”

One can access the mobile version on m.cricketnext.com. With the cricket season underway a major spike is being seen in the usage of all the cricket portals. It is surely a good time to tap the market for the on the go mobile user who wants more than an sms update on the happenings of the match. Cricinfo does this by their feature known as mobicasts which it later launched for iPhones as well. Also in the race of cricket portals is nimbus owned cricketnirvana.com which boasts of no mobile site as yet.

Overtime I see the cricket battle being fought on the mobile phone as I feel cricket content would easily find a willing audience among gprs users as well.

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