Just recently iXiGo.com had announced its tieup with Ndtv convergence for powering Ndtvtravels.com now iXiGo.com has launched a mobile version of its travel search engine. One can access this on m.ixigo.com
This is a move by iXiGO to tap the busy on the move executive who would be using this service to search for available tickets. iXiGO Mobile has a unique feature of click-to-call booking mechanism which enables people to speak directly with the call centres of respective airlines and hotel booking providers.
On the expansion options of this mobile version iXiGo Founder and CEO Aloke Bajpai said, “Next, we will be actively signing up distribution partners for this service – operators, mobile VAS providers and mobile media companies. They will benefit from a great mobile travel product and quality content, and we will expand our pan-India reach”.
iXiGO’s direct-booking model by-passes online travel agents (think the yatra’s, cleartrips of the world) and allows users to save booking fees charged by them. This obviously wont go down well with OTA’s who are anyways laying off people and ofcourse are facing a pretty bad recession as well.