Matrimony Wars Continue: Shaadi & BharatMatrimony Launch Personalised Services On The Same Day!

We had earlier blogged about how the DTH platform had become a battle platform for the two leading matrimony players shaadi and bharatmatrimony who had tied up with two leading DTH players and announced their tie ups on the same day. I am not sure what’s cooking between Bharatmatrimony and Shaadi but they seem to be aping each other so fast that its difficult to tell who copied whom!!

Infact their latest feature release was announced on the same day and press releases landed in my inbox minutes after each other! I have a recommendation I feel if there are going to ape each other so much its better to do a joint release instead! ;)

Well jokes apart here is what both bharatmatrimony and shaadi.com have launched a personalised assisted matrimony services for busy professionals i.e. a call centre for matrimony services. So busy professionals can talk a matrimony personal assistant via phone who can help prospective bride/grooms find the ideal partner.

What are they calling this service?

While Shaadi.com is calling this Sapphire – an Assisted Matrimonial Service while Bharatmatrimony is calling it BM Privilege.

Is there any difference between the two services?

Well Ill let their press releases do the talking here check Bharatmatrimony’s release and compare it to Shaadi’s release. Lets play spot the difference between them.. Any one?

Why this move of going in call centre mode?

Well for starters this is a paid service.  And by the cost mentioned in one of the releases bharatmatrimony seems to be charging Rs 8650 for 3 months for this service as an inaugral offer. Even if 10000 users subscribe to the 3 month package over a peroid of the next year that would mean 8.5 crore in revenue. Though honestly I see this as a tough sell and would be surprised if more than 1000-2000 people subscribe as offline marriage bureau’s charge far lesser.

8 Responses to “Matrimony Wars Continue: Shaadi & BharatMatrimony Launch Personalised Services On The Same Day!”

  1. ci
    October 16, 2008 at 2:35 pm #

    Idea stolen by shaadi

  2. October 16, 2008 at 11:44 pm #

    I actually liked the service and I think it caters the need of 7 digits income group.

  3. Deepak
    October 17, 2008 at 12:53 pm #

    Hey…the Shaadi release is dated 14th where as Bharatmattimony release is dated 15th….its evident who copied whom.
    But hats of to the Bharatmatrimony guys for the speed at which they are replicating things.
    congratulations guys….keep coping.

  4. October 17, 2008 at 8:04 pm #

    This indeed is good move for both the companies. Does not matter who copied who, conusmer benifits. I find bharat materimony having vision more than shaadi.com( purely based on their press release) in terms of how they wish to scale this service but both these companies seems to be far away in cracking the real problem coming in match making. there is hardly any difference in terms of match making for marriage and doing M & A and if any one of these companies can implement the process in their products, they would have killer app. They offer lowest value in the entire engagement cycle and if they move up to offer complete service to the user, there is much more brand value and money in it and it does not require any patented technologies to be implemented. It is simple work flow and e service built around web 2.0 concept for creating intercative community…

  5. Navdeepsingh
    October 18, 2008 at 4:05 pm #

    Nice one… but do not think so that Bharat Matry will compite with Shaadi.com as they are have offline centre’s chain in INDIA (155+ Centres accross india).!!!!!!!!!!!!! So, it will be hard to provide prsonlized serv to cust…And for Shaadi it is very easy as they have the same serv for 6 month and 12 month with very cheap rate than bharatmatry…so tuf time for bharatmatry in personlized market ..NO ONE CAN BEAT SHAADI IN PERSONLIZED MARKET!!!!!!!! LET’S SEE ,,….

  6. October 19, 2008 at 3:23 pm #

    Service Delivery of Personalised Service is only possible thru offline centres. It seems BM’s offline presence is almost nil. Shaadi’s offline presence is very strong, they will be able to justify the benefit of this service more than BM. I think BM launched it just for the name sake….Time will tell!

  7. October 20, 2008 at 9:44 am #

    offline centres, call centres are indeed good moves for customer acquistion, but very non scalable models.Outside metros,old system is still working fine and people find that very cost effective. The moment companies begun to scale offline models ( other than web), they would loose balance between scalability, cost and value proposition. For sure they will land up growing overall market size, but in absense of more value proposition, it will turn out very expansive for them. Right now, the best they do is matching database and that too in very is not very smart and hassle free. There is a need and demand for higher value for user. Around the web, consumer has moved up in their expectation from the web, while companies have not innovated in terms of delivery in last 10 years. So unless shaddi and BM get serious about enhancing consumer engagement life cycle, none of these models of offline would be effortless growth….

  8. friend
    March 15, 2014 at 10:46 am #

    Bharat matrimony is cheat. It is money making business without providing results.Their intention is keep people searching for their mate but not get married that way they earn more money.

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