Vivek Pahwa Renames Company, Launches Sell Via Sms For & Hires ISB Grads As Founding Team

Vivek Pahwa of Desimatini fame whom we have interviewed earlier on WATBlog is getting aggressive with his new set of sites that he launched a few months back. Not only that he has renamed his company from Pahwa KBS to Accentium and also roped in 3 other co-founders who are post graduates from ISB (Indian School of Business) in Hyderabad. Some time ago Vivek had also invested in and we asked him via mail if Antya is also a part of Accentium but he refused to comment on the same.


And thats not all his current ventures i.e. (which we blogged about here) and (covered here) are also adding features. which claims to be India’s No. 2 Auto Portal behind seedfund funded has launched an sms feature for used car sellers. According to the release a user has to enter his / her used car details on and within a short period of time will start receiving SMS messages from interested parties directly through the site.

We question Vivek if he would be looking for funding in the future for Accentium and his reply was “We have capitalized Accentium to meet our immediate goals. Raising money would depend on uptake of our businesses, and requirement of funds to scale.”

WATBlog Analysis on Secondshaadi

On the front I feel it could be an acquisition target for Just like acquired the domain name from but in that case Firstnaukri had essentially failed to scale and shutdown before the domain name was acquired. In this case Pahwa is ramping up operations and secondshaadi already boasts of 70,000 members. Another point to note is that Pahwa has already made early and smart exit in desimartini (speculated at less than 10 million $) and one option (besides for scaling secondshaadi) is to do that same with to an existing matrimony player.

We asked Vivek his take on such an acquisition if it comes his way? He said “At the moment, we are committed to building a larger multi-product internet company. So not looking at an exit.”

We have already analysed how second marriages is a tough thing in the Indian context and more and more people would pay to subscribe to such a site provided it gave a sense of security and safety to users.

In all does look like a perfect acquisition target for Though only time will tell how things work out if at all.

6 Responses to “Vivek Pahwa Renames Company, Launches Sell Via Sms For & Hires ISB Grads As Founding Team”

  1. Mayank
    October 15, 2008 at 12:45 pm #

    With all the capital at his disposal all Vivek Pahwa does is me too products. Looking at the ventures he has entered I am not really excited about it. Also Desimartin acquisition was considerably lower than speculated $10 million! (Around 1.2 to 1.5) . is also failure and if you look at profiles on seems most of the profiles are computer generated. Even same was the case with Desimartini.

  2. Priyank
    October 15, 2008 at 9:09 pm #

    i just called one of his listings. apparently the gentleman had listed his car with and sold his car long back..

    it was showing top of list on, and he never heard of the site.

    could it be the data was scraped…I am sure he wouldn’t….

  3. saurabh
    October 15, 2008 at 10:36 pm #

    Mayank, pls list down few of the original innovations that have come out of india in the digital space…Curious of the definition of me-too products…

    Other word for me-too products is competition…If there are no me-too products, there would be no choices for the consumers…one bank, one school, one college, one hospital, one camera, one theatre….

    As long as you are able to add certain value to the me too products or differentiate it marginally or execute it better and cost effectively…you are in game…

  4. Mayank
    October 16, 2008 at 10:46 am #


    when you closely analyze the space and then jump into it then thats fine. definition for competition is not me-too. Look at bebo,facebook,myspace they compete with each other and arent me-too products. each has differentiation and vision. me-too is not with product but with vision. problem with vivek pahwa and likes is that they dont have any vision whatsoever while entering a market. they just wait for some one do something innovative and then copy it using the capital power they have. and fyi, just logon to desimartini, and any other product by this Mr. Vivek Pahwa and search for listings etc and you will know how many fake profiles/listings are out there! (80%) How did he manage to fool hindustan times is beyond me (Power of Pahwa Indutries in the background I guess).
    Also refer comment by Priyank above, that tells you true story. And its not personal vendetta against Pahwa. But same is story with ApnaCircle, TechTribe and all these people with me-too products. VC should really think there positioning in India and think hard before funding such people.

  5. Mayank
    October 16, 2008 at 10:49 am #

    And as far as original innovations goes, yes there are few. but if you consider real products like Zoho etc then they are pretty good. At least they have a vision. Also look at the founding team Pahwa just built, is there one techie there? NO! And he is entering technology domain! What do people think.

  6. October 16, 2008 at 3:20 pm #

    I am cool with the me-too as long as they have the ability to provide choice to the customers. i am not saying that they need to identical, obviously a certain degree of diferenciation is expected as saurabh mentioned choice is more important to a consumer

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