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Tie Ups Update: RelianceMoney - ApnaLoan & ICICI - DishTv
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Tie ups are the flavour of the season here are two updates on interesting tie ups in the digital space:
Reliance Money & Apna Loan in Content Tie up
As per this tie up content on the Easy Loan, EMI Calculators and FAQ sections on the Reliance Money website will be provided and powered exclusively by Apnaloan.com. Apnaloan has enlightened over 1.0 million consumers about Personal Loans, Home Loans, Car Loans, Credit Cards and Education Loans through its well-researched and vast data bank.
Apnaloan had renamed its parent company and launched Apnapaisa.com which for all practical purposes looked like a blog attempting at attracting relevant audiences online via financial content. This tie up also seems like a way for Apnaloan to distribute its content on the web and drive traction.
DishTv ties up with ICICI For Accessing banking information via DTH
Through this tie up ICICIACTIVE is launched on Dish TV for Dish tv viewers who will now be able to access information on various types of ICICI Bank accounts and deposits that suits their need.
Earlier we had reported matrimony wars on DTH whereby shaadi had tied up with DIsh tv and bharatmatrimony with Tatasky to compete with each other on the DTH platform. Im excpecting this tie up to kind of kick off a banking information on DTH battle after all there are now 4 national DTH players with the entry of reliance’s Big Tv and Bharti’s Airtel TV.
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