Orkut.com which still ranks as the top social networking site in India has launched its iPhone compatible mobile site. No no.. Dont confuse this as an orkut application for mobile because it isn’t that. Infact it is an iphone compatible mobile site which can be accessed from the same url from which you access to their mobile version i.e. m.orkut.com.

Now one might wonder why would orkut not launch an orkut app but instead go for a iPhone OS optimized mobile website instead? After all all its competitors Facebook, MySpace, and LinkedIn have applications available for the iPhone OS installed via the App Store.

Infact facebook launched its application with the opening of the apps in itunes stores way back in July and had launched an iPhone optimized website more than a year back in august 2007! Now why is orkut slacking? Doesn’t google have enough engineers to build these things on the fly?

Well if you ask me I dont think its about the ability or engineers I think the audience both these cater to are very different. Orkut is strong force in emerging countries like India and Brazil where the tech savviness and the market of the iPhone user is limited compared to US. Infact in India orkut has penetrated to Tier 2 and 3 cities. So given almost 80% of their audience coming from India and Brazil makes their launch seem perfect given that iPhone has just been launched in India probably their highest growth oriented market.

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